Store Area Manager


General Summary

The Area Manager is responsible for overall store performance. He/she leads all area store operations, local marketing initiatives, recruits, develops and coaches store managers, builds sales and profit while maintaining high operating standards. They are also accountable for the success of the stores.


Job Description

  • Provide guidance and leadership in the delivery of outstanding guest experience, culinary operations, labor scheduling, inventory management, store marketing and store P&L
  • Plan, identify, communicate and delegate responsibilities throughout the area to ensure excellent operations are consistently achieved
  • Generate area sales growth by developing strategic short and long term marketing plans, ensuring the stores consistently deliver a positive guest experience, and executing local store marketing initiatives
  • Manage the P&L by tracking expenses vs. annual budget, analyzing variances and initiating corrective action
  • Develop area succession plan by evaluating open opportunities, assessing internal talent and leading recruiting efforts
  • Provide coaching and feedback to store managers and assess performance on an ongoing basis.
  • Partner with store managers to set personal development goals in order to build their skills and abilities for career progression. 
  • Lead a positive team environment by recognizing and reinforcing individual and store accomplishments
  • Challenges and inspires store management team to achieve business results
  • Coach store managers in team member recruiting, development, performance management, and retention in order to ensure the store is properly staffed, turnover goals are met and succession planning is in place
  • Lead the area with integrity and knowledge that promotes the culture and beliefs of Toby’s Estate
  • Lead area succession planning by identifying talent internally and externally and developing that talent into store leaders



  • Minimum of 5 (five) years of prior store experience including strong single-unit performance and some experience leading/managing multi-unit initiatives
  • Bachelor’s degree or an equivalent combination of education and experience
  • Ability to achieve results through leadership and management of others
  • Strong leadership skills with the ability to coach and mentor store managers
  • Must have experience in delegation, holding others accountable, business planning and communicating across a dispersed group of store managers
  • Strong time management skills
  • Demonstrated expertise in hiring and staffing, training and the on-going management is required
  • Ability to effectively handle and manage confidential and sensitive information
  • Articulate and solid communicator with effective presentation skills


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